Choose an automation approach

Understand workflows, message templates, quick replies, webhooks, and legacy rules.

Choose the right feature

FeatureUse it forOpen
Meta templatesApproved WhatsApp message contentTemplates
Quick repliesReusable text selected by a teammateQuick replies
WorkflowsTriggered sequences of configured actionsWorkflows
Workflow templatesStarting a workflow from a reusable recipeWorkflow templates
WebhooksReceiving external events or delivering events outwardWebhooks
Legacy automationsMaintaining existing rule-based automationsLegacy rules

Start safely

  1. Choose a concrete outcome, such as a booking confirmation.
  2. Prepare its channel connection and approved template or other action dependency.
  3. Build with controlled customer data, then run a test and inspect its execution.
  4. Activate only after checking recipient mapping, variables, and the external result.

Expected result

You know which feature owns the content, which receives the event, and which executes the action. A saved template is not an active workflow. Avoid enabling a legacy rule and a workflow for the same event unless duplicate sends are intentional.